Planar Systems unveiled its WeatherBright Series at Digital Signage Expo 2012 in Las Vegas. The new displays are designed to meet the special demands of outdoor use, offering direct-sunlight readability. The static message boards are ideal for quick-service restaurants and outdoor wayfinding.

The WeatherBright displays are available in 32-inch (LC3251) and 47-inch (LC4751) models. Both models in the display series provide 2,500 nits of brightness and protective glass to improve contrast and increase readability. Planar says the series features a fully powder-coated aluminum enclosure and can withstand temperatures as low as -40 degrees and as high as 122 degrees Fahrenheit.

Making the solution more affordable, Planar says ownership of the displays is lower than other models because LED backlighting, auto dimming, standard 15-amp circuit and natural air flow cooling provide 40 percent power savings.

“Consumers have come to expect the convenience and engagement of digital signage and can now enjoy it both indoors and out,” said Planar Systems vice president of marketing Jennifer Davis in a statement. “Significant design and engineering development went into the Planar WeatherBright Series. This is the innovative and ruggedized outdoor display solution that delivers both reliability in the most demanding environments and a lower total cost of ownership.”