3D is gaining ground in the home and in the office, and houses of worship could be the next frontier.
By Mark Johnson
Popular in movie theaters and making headway in home theaters, 3D display technology continues to be developed. There are projectors currently in the marketplace that are equipped and marketed as “3D-Ready.” Some think it is only a matter of time until it becomes viable for houses of worship. It’s a hot topic with contemporary church production and creative teams. The process often involves creating an ambience with projection, lighting, and sound that literally and virtually surrounds congregants and enhances their experience. While creating immersive environments with video projection is cutting edge, what’s next in video displays for the house of worship market?
Fredrik Svahnberg, marketing and communications manager at Dataton, says, “I consider the house of worship a highly [imaginative] market and also a very early adopter of new technology. I would not be surprised if we will see some of the finest 3D presentation (outside the TV and cinema world) coming from here.”
Frank Anzures, senior product manager at Christie, concurs. “With the demand for 3D in the home and business markets, house-of-worship markets may also look to add an immersive experience into their presentations, which will open up some exciting opportunities,” he says.
Tools of the Trade
LCD projectors remain one of the popular technologies being used today. First introduced in the mid 1990s, another prevalent technology is Digital Light Processing (DLP), which incorporates a Digital Mirror Device (DMD)-a chip that has thousands of tiny mirrors, with each mirror representing a pixel in the image matrix. Other light engine technologies also competing for market share are LCoS (Liquid Crystal on Silicon) and 3LCD. Many of the projectors
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